May 16, 2007

Example of a landing page that exploits a new marketing niche

For that brave spammer out there who has sent me 5 billion unsolicited Viagra emails in the past 10 months. You will be part of my spam box always…

Unfortunately, I don’t think my spammer friend ever achieved the 0.00036% conversion rate typical of SPAM email. Considering a competitor using PPC advertising would convert traffic ten to hundred thousand times better than him: does he even have a chance of breaking into the industry? The answer is no. The only businesses that profit from Spam are the bulk email companies peddling it.

Is there any chance for an underdog to compete in the online Viagra market? After all, several hundreds of companies compete over the keywords of Viagra and erectile dysfunction. That online niche is completely filled to capacity.

To find a new online niche for Viagra; it will be necessary to uncover a traffic stream with needs that are met by the benefits of Viagra. To find such a traffic stream: conduct some keyword research and scrutinize the different keyword phrases being Googled.

Keyword Research for Viagra

Current niches

  • Viagra ~ 1.4 million
  • Erectile dysfunction ~ 350k

Untapped niche markets

  • Making love ~ 200k
  • Kama Sutra ~ 1 million
  • Sex position ~ 500K

Next step is creating a relevant landing page for each of these search terms. We are going to illustrate this with the keyword ‘Kama Sutra’. Although Viagra may not be a relevant product to everyone searching for 'Kama Sutra’; the non existent PPC demand for this keyword means dirt cheap advertising and a superior ROI.

Want Unforgettable Sex?
Enjoy Discount Viagra And Imbibe
In Sex That Eclipses Kama Sutra

Get unforgettable sex

Enjoy sex on a new plane and take Kama Sutra farther than ever before. Discounted Viagra empowers you for a new level of love so strong that it will burn itself into your memory.

Untapped marketing niches can be found everywhere on the net. Although it is hard for us to see right now; e-commerce is still in its adolescence and is immature when compared to conventional retail. After all, keywords are scarcer than even the trendiest retail stores.

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