Apr 14, 2007

Hacker safe logo only good for bad sites

I have been getting lots of questions recently regarding the significance of using a hacker safe logo. In short, a hacker safe logo will only boost your sales if you do a lousy job of reinforcing customer trust during the checkout.

And what signifies a bad site - in the context of hacker safe? If the 'https' found in your browser is the only clue that a purchase is secure.

If you want further elaboration, check out this post I wrote a few months ago.

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