Google is starting to price ads like the NYSE does stocks

Now all we need is a stock ticker below each adgroup telling us the real time 'quality scores of every ad. What is amazing about this algorithm update is that it is a first step for Google to improve consumer confidence in Pay per click and git rid of SEO charlatan's. Whats going to happen to their share price when the demand for pay per click ad space goes up?

Say hello to double digit ad prices :)

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