Don’t bullshit customers

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Okay, most of you probably figured out that the above was complete bullshit. But who honestly has never seen this type of copy before? Sure it works sometimes. A sucker is born every minutes; so the ancient adage goes. But most consumers are not suckers – and treating them as such will lose you a sale.

Consider this: displaying negative customer reviews (testimonials) on you website can increase sales – according to several marketing case studies. Why? Because people want to read authentic customer testimonials – not advertising. And by displaying the occasional negative customer review, you are proving the veracity of your advertising. You are proving that you speak the truth.

Personally, I think the younger generations are better at detecting bullshit than older one’s. That is because younger generations have grown up in a world more saturated with advertising – they are more trained to zone out bullshit. Take the above video. Probably a joke by some kids.