Hacker safe logo only good for bad sites

I have been getting lots of questions recently regarding the significance of using a hacker safe logo. In short, a hacker safe logo will only boost your sales if you do a lousy job of reinforcing customer trust during the checkout.




And what signifies a bad site - in the context of hacker safe? If the 'https' found in your browser is the only clue that a purchase is secure.

If you want further elaboration, check out this post I wrote a few months ago.

Exploiting keyword research with relevant marketing

Pimping out low value keywords ain't easy. Finding them is though - all you need is a keyword research tool and a little due dilligence on Google. Once you identify a low competition keyword, with reasonable traffiic, think long and hard if there is any possible way for you to exploit it. Look for keywords that represent desire's or need which can be fullfilled by the benefits of your product. The less the demand for those keywords, the higher your ROI the more fun the challenge is.

For example lets say you are selling auto induction kits (700 keywords a month). Why would you want to compete in that kind of grind? Instead, create an ‘auto air filter’ landing page, and market to 3,600 keywords a month that there is less competition over. But wait, we can take it further still: consider the benefit to gas mileage auto air filters provide your car. Wow! Between gas mileage, mileage, and driving mileage – you have well over 50,000 searches a month. Yes, it is a test of your persuasiveness in constructing a landing page with scent trails – but you have so much to gain and so very little to lose.

Turning traffic into sales

“If you build it, they will come”. Unless you can go back in time to the 90’s, this is flat out wrong. For an e-business to succeed in today’s competitive business environment; you need to have more than just a laundry list of products listed in virtual space. You need products that fulfill a need – your marketing must add value. Easier said than done, right? Actually, it is nearly impossible to add value to a product through marketing alone. That is because there can be no distinction between sales and marketing in today’s e-commerce website.

The most common faux pas I see is when entrepreneurs design an online store, write great (or horrible) copy for each product, and then implement ppc advertising while hoping they will be the next Amazon.com. This is backwards marketing – both literally and figuratively.

Want to know what separates the boy’s from the men? Here is the secret. You figure out your advertising angles first, then you write relevant copy in the form of landing pages. While this is really just bringing relevancy, your most beloved Google will measure each landing page by quality score – so don’t skimp on any of the details.